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Lane Bryant Redefining Beauty And Challenges Victoria's Secret

Regardless of what size you are, the message of this new full-figured lingerie campaign, and the French legislation passed last Friday, is clear: sexy doesn't have to be just one size.

Let's start with the new ad campaign everyone is buzzing about this morning, Lane Bryant's #ImNoAngel.


The ads are clearly a dig at Victoria's Secret, which caps its sizes at XL and 40DDD and has promoted their lingerie using super-thin models alongside the caption, "Perfect Body." The company has caught flack about this for years, and Lane Bryant's latest splash capitalizes on the public push for a more positive message, much like The Dove Campaign For Real Beauty did in 2004.

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