NIVEA is a global skin - and body-care brand, owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsifier as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, NIVEA. NIVEA comes from the Latin word niveus/nivea/niveum, meaning "snow-white".
During the 1930s, Beiersdorf began producing products such as tanning oils, shaving creams, shampoo and facial toners. The trademark "NIVEA" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997.
Internationalisation during the 1980s propelled the NIVEA brand to a wider global market.
In its almost 100-year history, the box has gone through numerous designs. The famous eye-catching blue that is now inextricably linked with the brand, is one of the very rare color marks protected worldwide.
Meanwhile, the NIVEA brand has established itself on all fronts in the cosmetics industry, apart from the also-classic body lotion she produces vast series of shower gels, shampoos, hair styling products and creams for all skin types. The classic but is still the familiar workhorse, whether in Spain or Thailand, from New Zealand to the North Pole, the blue box with white lettering knows every child.
Present box of NIVEA Creme
One of the first boxes of NIVEA Creme
Old posters of NIVEA advertising